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Breakfast After Noon

Sep 15, 2026

Breakfast After Noon

A study of 31,000 adults found something worth knowing about your first meal. It is not proof of anything about your own morning, and that distinction matters.

Matt Klowak
Matt Klowak
The Built-It-Yourself Effect

Sep 13, 2026

The Built-It-Yourself Effect

People valued their own clumsy paper folding as highly as an expert's. Everyone else valued it as a fifth of that.

Matt Klowak
Matt Klowak
The Ending, Not the Length

Sep 10, 2026

The Ending, Not the Length

You can lose the first hour of your morning and still win it. You cannot lose the last five minutes.

Matt Klowak
Matt Klowak
The If-Then Trigger

Sep 8, 2026

The If-Then Trigger

One extra sentence made a hard goal three times more likely to actually happen. Ninety-four studies later, the effects still held.

Matt Klowak
Matt Klowak
The Small Win

Sep 6, 2026

The Small Win

Six hundred managers were asked what actually motivates people. Almost none of them got the top answer right.

Matt Klowak
Matt Klowak
The Permission Slip

Sep 3, 2026

The Permission Slip

Being hard on yourself was supposed to keep you motivated. The research says it does the opposite.

Matt Klowak
Matt Klowak
The Should Trap

Sep 1, 2026

The Should Trap

How the word "I should" impacts habits more than you think

Matt Klowak
Matt Klowak
Mister Rogers' Swim

Aug 30, 2026

Mister Rogers' Swim

Every morning for thirty years he stepped on a scale and saw the same number. It was never about his weight.

Matt Klowak
Matt Klowak
The Comparison Trap

Aug 27, 2026

The Comparison Trap

The first scroll of the morning was never really about the news. It was about where you rank.

Matt Klowak
Matt Klowak
The Worry Window

Aug 27, 2026

The Worry Window

You cannot out-argue a worry that shows up at 6am. You can schedule it for later.

Matt Klowak
Matt Klowak
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